Clever Video Contest by Miracle Whip

Video Contest IdeaOK, to be clear – I am not a fan of Miracle Whip (or regular mayo for that matter) – but I’ve gotta hand it to these guys for a very clever advertising campaign. They are asking people to upload a video that says how Miracle Whip has affected their relationship in a candid “no BS” fashion. You can check out the official YouTube channel here.

What makes this contest stand out is the fact that Miracle Whip doesn’t care if you say “I hate Miracle Whip, it’s the most disgusting thing I’ve ever tried” because they know that it will be balanced out with your significant other proclaiming how much he/she loves it. It’s brilliant.

So, don’t be afraid of asking people for feedback about your products and services! Some will love you, some won’t, and at the end of the day your brand will be remembered for being bold enough to ask for feedback.

Here are a couple of videos – one official video made by Miracle Whip, and another that’s been submitted by a couple.

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About the Author

Terri DaviesI’m a down-to-earth, technically savvy, modern marketing inspired designer, educator, and coach. I’ve been working online for nearly 10 years now, and early on realized I had a knack for spotting the remarkable aspects of a person or business bringing that online. I truly love what I do, and I am happiest when I am working with my team, making beautiful things for heart-centred entrepreneurs (especially when I'm doing that from my mobile office in a tropical country).View all posts by Terri Davies →

Sociability is a small business marketing, social media company with a focus on mobile web design and WordPress website design in Victoria, BC. We are also a social media consultancy with social media experts that are knowledgeable in Facebook for business marketing, Twitter for small business, and Linkedin for business. We have a team of website developers specializing in WordPress website design and responsive website design. If you’re looking to use WordPress as a website in your business, or integrate social media and modern marketing into your online presence, Terri Davies and her team at Sociability will take excellent care of you. We also provide social media courses for small business and non profits.