Search Engine Optimization (SEO) – What is it?
How much traffic does your website get?
Is your website as lonely as a small sign in the middle of the woods positioned far from any road? Or is it sitting next to the busy highway where everyone can see it?
I was delivering a workshop last week about online marketing, and it surprised me how few of the participants (savvy, middle-aged business owners) understood the basics of how search engine optimization works.
According to Wikipedia, Search engine optimization (SEO) is defined as:
“the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.”
To be fair, SEO wasn’t taught in their business classes back in the 80’s and 90’s. This video is an excellent guide to show you the basics of how search engines like Bing and Google work.
In my work as an online marketing strategist, having an understanding of search engine optimization is an absolute necessity. It’s my job to understand how social media is to be factored into the search algorithms and how that affects your online marketing strategy.
One of the most obvious ways that social media impacts search is that it is a mechanism for people to find out about your content. It’s the difference between your site content being “lost in the woods” where nobody will see it or sitting right along side a busy highway where it gets lots of traffic. For example, they may share it with friends in Google+ or bookmark it on a social bookmarking site like StumbleUpon.
Here are some social media SEO resources that I think you’ll find valuable: