5 Things My Wedding Taught Me About Social Media

Davies & Sanna at the altarLast Saturday, May 21st I got married. It was an absolutely incredible day! The weather cooperated, I was able to enjoy every moment, and everyone who attended said it was a magical experience for them too. I learned a lot through the process of organizing the wedding, including more about the art of sociability. In fact, there are many parallels that I see between a great wedding and an effective social media presence.

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my girls at the wedding1. It’s not all about you

So many people approach social media like it’s a megaphone waiting to be spoken into. They get onto Facebook or Twitter and start telling the internet about how great they are. What I find works better is to approach it as an opportunity to get to know others. Our wedding was a success in a large part because we realized that the day was just as much about our guests and the love our friends and families have given us as it was about us.We spent a lot of time showing our gratitude, and engaging our guests.
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terri davies wedding2. It requires your presence

If all you ever do in social media is go online and post messages without reading what others are up to, people will quickly start to see that you aren’t paying attention. I enjoyed my wedding thoroughly because I allowed myself to be fully present and in the moment. If you can give others that same attention online, they will start to feel connected to you. You will become more real to them, and therefore more known, liked and trusted. Key factors in having people want to do business with you.
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terri, anthony, and brent hammond best man3. It’s better if you can make it fun

Many of us fall into the trap of being overly “professional” (aka serious) when we write online. We drop the conversational tone we use with people in our daily lives or with clients we chat with “in the real world” and begin typing academically. One thing people told me they enjoyed most about the wedding was that my husband and I were completely ourselves. We told jokes, we shared our feelings, we made ourselves accessible and did everything possible to have fun. When a friend showed up with a “tickle trunk” of crazy hats and asked if it was appropriate to share them with our guests, we heartily said “yes! go for it!”. It turned out to be one of the highlights of the day. One of the things that I learned is that when you have fun, it shows, and it’s contagious.
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terri davies at wedding4. Stay positive

In every situation you have a choice about how you react. On my wedding day I chose to take everything graciously and not let the little family dynamics irk me. On social media, no one likes to hear complaining and negative commentary unless it is thoughtful and constructive; especially when it comes to business. i.e. Don’t tweet about how you hate when people cut you off on the way to work. Being at a social event where it seemed my every facial expression was being caught on camera, I learned the value of being authentic with an underlying tone of optimism.
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wedding place settings5. Know when to DIY and when to hire a professional

There are a lot of really creative things we managed to do ourselves, like creating confetti for the tables, stringing up lanterns, and writing our vows. There were many things we realized we needed help with like professional photography, videography, catering and hair and makeup for myself and my maid of honour. Those would not have been good to skimp on. With social media, depending on how much time you have, there are many things you can do yourself – such as setting up your social media accounts. But what you may want to hire a professional marketer or designer/programmer for is Facebook customization, social media training, strategy planning and time management consulting. I love it when clients are proactive, and in fact I require that my clients take care of their social media updating themselves because outsourcing that can degrade the quality of the interactions, but knowing when to hire help is critical in all aspects of business and life.

Yes, the wedding was fantastic. We had a great time with friends and family, laughed a lot, we soaked up every second of it, had help from some talented professionals and definitely strengthened the community around us – sounds like the foundation of a social media strategy to me!

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About the Author

Terri DaviesI’m a down-to-earth, technically savvy, modern marketing inspired designer, educator, and coach. I’ve been working online for nearly 10 years now, and early on realized I had a knack for spotting the remarkable aspects of a person or business bringing that online. I truly love what I do, and I am happiest when I am working with my team, making beautiful things for heart-centred entrepreneurs (especially when I'm doing that from my mobile office in a tropical country).View all posts by Terri Davies →

  1. Fiona
    Fiona05-27-2011

    Terri,

    You and Anthony look soooo happy! Congratulations to you both.
    Ron and I wish you and Anthony many, many years of happiness.

    And kudos for quickly turning your wedding day insights into valuable business tip to share with your many fans!

    Mazel Tov!

    • Terri Davies
      Terri Davies05-27-2011

      Thanks Fiona!! We are really happy! It was a good day, and such a bright future. And yes, we learned a lot :)

  2. Philip Zeman
    Philip Zeman05-27-2011

    Terri

    thanks to both you and Anthony for throwing a wonderful party. You and Anthony were successful in bringing us (the community) into your lives (and life together) and I’m looking forward to continuing to get to know you both better. I am much taken in by the sincerity both you and Anthony share in your interaction with your friends old and new. Thank-you, and I’m happy to know you.

    Phil

    • Terri Davies
      Terri Davies06-02-2011

      Thank you Phil! I’m sorry your comment just went live now – it was in spam for some reason. I’m truly touched by your words. Thank you!!

  3. Lindsay Rose
    Lindsay Rose05-27-2011

    What a great article Terri! Thank you for sharing and making the connection between your beautiful day and social media… you made things make sense with your examples!

    • Terri Davies
      Terri Davies05-28-2011

      It’s always interesting to explore where the line is between private and public. I am happy to hear that you enjoyed the article, and that it made sense to get personal in this case. Thanks for the feedback!

Sociability is a small business marketing, social media company with a focus on mobile web design and WordPress website design in Victoria, BC. We are also a social media consultancy with social media experts that are knowledgeable in Facebook for business marketing, Twitter for small business, and Linkedin for business. We have a team of website developers specializing in WordPress website design and responsive website design. If you’re looking to use WordPress as a website in your business, or integrate social media and modern marketing into your online presence, Terri Davies and her team at Sociability will take excellent care of you. We also provide social media courses for small business and non profits.